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The position known as Missionary: Part II.

There’s a five step process to making the most of your missionaries.  Surprise, surprise, they are the same steps that you’d take if we were talking actual missionaries here. Here we go: THE FIVE STEPS...

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A marketing axiom in two parts.

The bad news is . . . a great marketing campaign can’t save a bad show. The good news is . . . a bad marketing campaign can’t kill a great show.

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My response to the demise of the Oleanna Take-A-Side talkbacks.

Oleanna got people talking. So one of our early marketing strategies was to try and whip up our audiences into an even greater frenzy so that they would talk even louder and longer. One of the rev-up...

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What a difference a year and a half makes at Hair.

Ok, it’s time to take a scroll down blogger lane to re-read this entry I wrote in August of ’08, after I attended a production of Hair in the park, pre-Broadway. The entry is about how I got busted by...

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What should a Producer study? A Producer’s curriculum in detail.

I got an email from a college student this week who knows she wants to be a Producer.  There’s no question about it. She’d declare it as a major . . . if she could. Her school has a theater major and a...

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10 Questions for a Broadway Pro. Volume 1: A Broadway Mad Man.

Today on The Producer’s Perspective we’re introducing a brand new feature, which is a spin-off on my Advice From An Expert articles. In “10 Questions for a Broadway Pro,” I ask . . . yep . . . a...

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10 Questions for a Broadway Pro. Volume 2: A Marketing Director

I got some great response from the first edition of 10 Qs for a Bway Pro, so I thought I’d roll out Volume 2 this week. Last week we talked about advertising . . . this week, we explore the more...

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How I get my theater news.

If you enjoyed yesterday’s blog, then you shouldn’t thank me. You should thank Mr. Thomas Cott. Tom has worked in a lot of areas in the entertainment industry over the last 25+ years, from marketing to...

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Get Your Show Off The Ground Seminar – It’s baaaaaack!

It seems like just last week it was a freezing cold Saturday in January, when a group of 20 uberly-passionate producers, writers, directors, and more joined me for the first Get Your Show Off The...

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How much of an economic impact did Broadway make in 2008-2009?

For 15 years, The Broadway League has been measuring our industry’s impact on the NYC economy. This year, the League changed up how these figures were calculated (much like how the League changed the...

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Favorite Quotes Vol. XXVI: How to get young audiences to see your show.

It’s been 9 months since the theater-owner line up was shaken up big time when young gun, Jordan Roth, was called up to head the Jujamcyn Organization. New York Magazine checked in on the young turk in...

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What do a golf swing and marketing have in common?

Without follow-through, you’ll find yourself under water. Take this example . . . I snapped the photo below outside a mall.  This simple un-manned flyer distribution setup was attached to a very...

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Fun on a Friday: A Broadway ‘promise’ to Lebron James.

Give it up for the great gals at Promises, Promises (and the marketing team pulling their strings) who sang the little ditty below to try and convince LeBron James to wear Knick orange next year. While...

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What is marketing and what isn’t marketing?

This could have been my shortest post ever. The answer to the question posed in the subject is simple . . . Everything. I was inspired to write this post because I noticed a mumbo-jumbo discount code...

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10 Questions for a Broadway Pro. Volume 8: Rina Saltzman, Company Manager

Before I was a Producer, I spent about 10 years as a Company Manager for Broadway shows both in NYC and on the road.  And I loved every moment of it (except that time when a blizzard snowed my company...

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A panel on (gulp) How to Raise Money. And I’m on it!

The most popular question that I get emailed to me from readers is, “How do I raise money?” or its derivative, “How do I find investors?” And unless your uncle invented the straw, you’ve probably found...

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The two big Os in marketing.

My two favorite forms of media to buy in today’s theatrical market are . . . Online and Outdoor. The problem with that second O, is that it’s expensiv-o in the heart of the city, where all those...

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5 Things I learned from King Tut.

I fell prey to the ton of marketing being done for King Tut in Times Square last week, and headed on down to 43rd Street to check out what treasures the exhibitors had in store for me. Although it may...

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6 Things I learned at 6 Flags.

Yesterday, my office staff and about 40 other folks from the shows that we’re working on right now took a bus down to Jackson, NJ for the 4th Annual Davenport Theatrical retreat to Six Flags. I’ve used...

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Paging Dr. House to the theater . . . stat.

I love me some House. Maybe it’s because he reminds me a bit of my Dad (Dad’s a doctor who admittedly has been a bit nasty to a few nurses in his day). Or maybe it’s because I like his style . . . it...

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I’ll admit it. I love Daughtry. But not for the reason you think.

Daughtry is one of the most successful American Idol contestants to date. And he (and his publicity peeps) are also some of the smartest. Actually, what I’m about to describe ain’t brain surgery.  It’s...

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What do I look for when I hire a marketing person?

  My answer? I look for someone who wants to be a Producer. And now that I think about it . . . what do I look for when I hire a Company Manager? I look for someone who wants to be a Producer. What do...

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5 Signs that Broadway is becoming more like Vegas.

I’ve been in New York for just shy of two decades now, and to say things have changed in the theater district is as obvious as saying Wicked is a big hit. The transformation of Times Square into a...

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What do innovators have in common?

A few weeks ago, I got a call from Susan Lee. You don’t know Susan? Well, you should. Susan is the CMO of The Nederlander Organization, the founder of Camp Broadway, the Executive Producer of The Jimmy...

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How to make all of your staffers into sellers.

If you’ve ever done community theater, you know that the majority of the tickets are purchased by friends and family of the people on stage. When I did community theater, we were actually given stacks...

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We need younger audiences. But who hasn’t?

The cry in advertising and marketing meetings all over the country is, “We need to find younger audiences!” And I agree. But . . . something tells me that this same cry has been heard for every decade...

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Show them how your cupcakes are made.

Magnolia Bakery is a NYC landmark. It’s known primarily for its cupcakes (and for the line outside its original West Village location).  A friend of mine used to say, “If I’m anywhere below 14th...

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Some marketing for a free panel about Off-Broadway marketing.

The best way to learn how to market is to actually try and marketing something. The second best way to learn how to market is to listen to great marketers talk about what they’ve done in the past, what...

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What do theater and golf have in common?

I tried to get into golf at least three times before I was twenty five.  Just couldn't do it.  I was way too impatient.  I wanted more action.  It was expensive.  And it seemed like a "old guy's...

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Why great marketers should study obstacle courses.

Selling tickets to a show? Guess what?  There are thousands of people that are interested in buying a ticket. So why are you having trouble filling your house? Something gets in their way. Between...

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Entertainment about Entertainment can be financially entertaining.

How many of you have seen a Pixar film?  You know, Toy Story, Toy Story 2, Toy Story 3, Cars, Up, and so on. A lot, right? I’ve seen just a couple.  I’m no die-hard, but I can get dragged to one and...

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Have you heard about Broadway-Con?

You haven’t heard about Broadway-Con?  It’s a convention like the unbelievably popular Comic-Con. You know about Comic-Con, right?  Comic-Con the unbelievably popular convention that unites fans of...

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I’d do anything to skip a line. Wouldn’t you?

I travel a lot, and thanks to the international success of My First Time, and my love of London, I find myself crossing a lot of borders.  And as many of you know, I’m sure, there is nothing worse than...

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10 Shows that stand out at this year’s Fringe Festival.

    Have you noticed your inbox filled with more Kickstarter requests lately?  Have you seen more postcards on radiators at rehearsal studios in town?  Has your Facebook been blowing up with event...

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Fun on a Friday: Everyone has a marketing idea.

In every marketing meeting I’ve been to, there’s always one idea from someone around the table that makes everyone else look at each other and mouth, “WTF?” Now, I actually think you need those ideas...

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